Facebook is arguably the biggest social network globally with billions of people using the platform daily. This has made it a good avenue for those interested in online marketing to promote their business. Using Facebook ads for affiliate marketing takes some effort and time, however, it is a good model for online promotion. Today, we will look at how to use Facebook ads for affiliate marketing.
What is Facebook ads?
Facebook ads are advert links promoted on this social platform. These Facebook ads are visible in the news feed, videos, and Facebook Messenger. When you use Facebook ads, the social network will infuse your advertisement content with recent news to get lots of viewers.
A unique feature of Facebook ads is that it is affordable particularly when compared with its rivals like Amazon, Twitter, and Google. Facebook’s ads allow you to target certain groups and individuals of your interest. The payout of Facebook is juicy for affiliate marketers who follow their rules and are active on the platform.
Categories of Campaigns available by Facebook ads
Affiliate marketers can use certain campaigns on Facebook ads, they are:
Payment per engagement
When you use this campaign Facebook will search for individuals who will have interest in your campaigns and would comment on your content. This social network has the latest software which will give you such function. This will allow your campaign to show to those who will have any need for your business.
Pay per click
A good campaign especially for affiliate marketers who want huge traffic on their website. Facebook gets individuals who will read content from several sites and display your ads to them. It is primarily useful to those who have a personal blog with affiliate links.
Pay per conversion
This is for those who will likely convert. With immense behavioral data of users online, Facebook uses its algorithm to match your objectives with their campaigns. Purchasing these campaigns offers low-risk benefits for affiliate marketers and huge turnover.
Using Facebook ads for affiliate marketing
People can use Facebook ads for their affiliate marketing activities by sharing things on their page.
Using your Facebook page
Those that have a Facebook account can use their pages to promote their services. This method isn’t that effective, but it is a good way to start. Start with friends and family that are close to you, share your links with them, and get them to patronize you.
Create a new Facebook group
You can start a new Facebook group specifically for your business. This page is simply to post relevant information concerning your products, where you will share your affiliate links. This is easy when you start by selecting a particular niche you want to delve into.
Create a landing page
For those who have blogs or personal websites, they should definitely create a Facebook page to promote their products, share affiliate links and other information.
Follow Facebook guidelines strictly
Many affiliate marketers flood Facebook because of its mouth-watering commission. However, Facebook has some rules which have to be adhered to if you want to use Facebook ads. Never violate their rules, as this could result in a suspension or a permanent ban on your account.
Facebook ads are very essential to affiliate marketing, it is recommended you use relevant campaigns which will generate huge traffic and increase your commissions.